Luke Bryan is partnering with Cabela's for a new clothing line called 32 Bridge.

The country superstar first teamed up with the world's foremost outfitter of hunting, fishing and outdoor gear in 2012, when he became a Cabela's Ambassador. He announced on Thursday (Oct. 30) that his new line will debut at Cabela's on Saturday (Nov. 1).

Bryan drew his inspiration for the new line from his childhood in Georgia. Route 32 Bridge is a bridge that crosses over the Flint River and marks the line between Worth and Lee counties. Bryan grew up in the area, learning to hunt, fish and enjoy the outdoors with his family. The area has also inspired much of his music.

His Route 32 line features apparel for men and women, including short-sleeve T-shirts, long-sleeve T-shirts and caps.

“This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting,” Bryan says. “I can’t wait to share it!”

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