Well...I can't believe I'm even considering, let alone participating in this challenge again! Back for another year, WilLiquors is welcoming the return of the mechanical bull on Saturday, April 10th from 12 PM until 4 PM. You never know what will happen when you stop by your favorite neighborhood liquor store!

When you visit WilLiquors along West Avera Drive on April 10th, you can try to conquer the ever-dominant mechanical bull!  Sponsored by Pendleton Whiskey, cowboys and cowgirls can attempt to ride the bull for at least eight seconds.  If you master this challenge, you could win the Pendleton Belt Buckle!  Besides competing for this ultimate title, WilLiquors will be giving away other prizes throughout the day.

You don't have to be of PBR Championship caliber to test your strength with this bull.  No, seriously you don't. There's no bull happening here! Heck...if I can do it, anyone can!

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Clearly, I need some work though and maybe even a helmet.  Last year, the girl who followed in my footsteps did so much better.  Maybe I should take a couple of lessons from her?!?

Saturday, April 10th is sure to be an awesome and wild ride!  I'll be broadcasting live along with some of my favorite, fun-loving co-workers from WilLiquors from 11 AM to 2 PM!  While you're there, check out the great deals WilLiquors has to offer! I look forward to having you join me at this action-packed event!  So hang on to your hats and your Pendleton Whiskey on your way out the door!

One of South Dakota's Largest Cattle Ranches