Aaron Watson Coming to the Alliance This Summer

JUST ANNOUNCED: Country music star, Aaron Watson is making his way back to the Sioux Empire this summer.

Watson will be appearing at the South Dakota Military Heritage Alliance on Friday, August 15. Presale will begin next Wednesday, June 25 at 10 am and run through next Thursday, June 26 at 10 pm. Tickets will go on sale on Friday, June 27 at 10 am.

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Pepper Entertainment

From Pepper Entertainment:

Sioux Falls, SD, June 20 — Country music favorite Aaron Watson will bring his signature Texas sound to
The Alliance on Friday, August 15, 2025. Known for his high-energy shows and heartfelt songwriting,
Watson is sure to deliver a great night of music. Tickets go on sale Friday, June 27 at 10am.
About Aaron Watson
Aaron Watson’s career is perhaps summed up best by Forbes, who says he’s “one of country music’s
biggest DIY success stories.” For over 20 years now, Aaron Watson has traveled the land as country’s
ultimate underdog troubadour – a truly independent artist with the spirit of the American frontier in his
veins, and a self-made empire to match.
Working without corporate backers, he has nonetheless reached the Top 10 of Billboard’s Country
Album chart five separate times – an impressive feat by any standard – and that includes his triumphant
2015 set, The Underdog, which landed at #1, becoming the first independent album in the history of
country music to top the Billboard Country Albums chart. Matching sold-out shows across the country with homegrown hits, he’s followed suit at country radio, making history in 2017 with “Outta Style” and
“Run Wild Horses.”
“Watson has made a career out of giving his fans music that focuses on the positive. Music that serves
as a salve to what ails them. Music filled with light and joy and an abundance of pride for the country he
calls home,” said People.com of the 2021 American Soul album. Still pushing into the wind, Unwanted
Man finds a creative renegade continuing to do what he does best, now working at the most
“dangerous” level of his career.
With a dozen additional records under his belt, Watson is exceeding major-label-sized metrics while
maintaining his independence, further galvanizing his “Texas country's reigning indie underdog” (Rolling
Stone) brand. “There may be no more genuine singer-songwriter at the moment than Watson,”
says Texas Monthly, pointing to a self-made businessman, chart-topper, and road warrior whose
authenticity has made him a country music staple.

Get your ticket details here.

Best Bars in Sioux Falls

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Gallery Credit: Christine Manika