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Bigger Beer Menus Boost Restaurant Sales

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Johannes Simon, Getty Images
 

From burgers to ballparks, the secret is out. Better beer equals better sales.

Now a recent survey is offering more proof of the trend.
33 percent of alcohol drinkers who visit restaurants regularly report that they are more likely to order beer when offered a large selection of beer brands.

A good portion, about 26 percent, also said they are more likely to order more servings of beer with a better beer selection than they would have otherwise.

To those familiar with the beer industry, it will come as no surprise that keeping craft beer drinkers happy will boost the bottom line. Those who say they drink craft beers regularly, defined as at least once per week, are more likely to say that a large selection of beer brands leads to higher beer consumption.

Among craft beer drinkers, 44 percent said a large selection of brands makes them more likely to order beer, and 34 percent said they are more likely to order more servings of beer.

For me, I am not affected at all by a large selection. To be quite honest, it’s get too confusing.”I’ll take a Miller High Life if you have it”!

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