A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
You’d be surprised by how many beloved directors earn a little extra cash anonymously directing commercials, but when you hire the great Martin Scorsese to help sell your lavish new casino in Manilla Bay, Philippines, you end up with a full fledged Scorsese Picture. Which means that this is one of the most energetic and stylish advertisements you’ll see this year … and that it stars Robert De Niro and Leonardo DiCaprio.
Okay, Marvel. This is cute. As exhausting as “teasers for trailers” can be, we’ll give you credit for this ‘Ant-Man’ preview, which is more of a snarky joke than an actual piece of marketing. Technically, this is our first look at footage from the upcoming film, but someone has apparently saturated the video with Pym Particles because the screen is literally too small for us to actually comprehend anything that’s going on.
As expected, ‘The Hobbit: The Battle of the Five Armies’ won the weekend, but a quick examination of the actual numbers makes this victory feel just a little hollow. The same goes for ‘Night at the Museum: Secret of the Tomb’ and ‘Annie,’ both of which took second and third place without putting forward particularly impressive numbers. Yep, the holiday box office looked just a little rough this weekend.
The Sony hacking scandal has proven to be a massive headache for a company that’s already been having a rough few years. And now, this increasingly weird story has taken an even darker turn: the hackers are threatening to launch terrorist attacks against theaters showing ‘The Interview’ this Christmas. Seriously.
Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.
Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.
‘Dumb and Dumber To’ arrives two decades after the first film was one of the bigger hits of 1994 and no one knew what to make of it ... until it topped the box office this weekend and made it look easy. Now, the idea of two middle-aged actors returning to two of the most idiotic characters in modern movie history doesn't seem so desperate and crazy. It seems canny.
The likes of Dracula, Frankenstein and the Wolf Man have no business aping the Marvel “shared universe” structure in the first place. They're monsters! Let them monster! Any of our well-intentioned blogging-into-the-wind was too little, too late because the head of Universal has pretty much come and out said that they're taking the horror out of their horror icons.
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