It's a name from our automotive past.

The Studebaker.

Now, you may not have had one.  In fact, you may never have even seen one!  But your Dad...or your Granddad...or your Great Granddad sure could have gotten behind the wheel.

Studebaker entered the automobile business in 1902 and the final one rolled off the assembly line in 1966.

This early 1950's Studebaker commercial tout's the 'Big New Studebaker'!  And by the way, notice the little girl in the class room?  That's 'Kitten', the youngest daughter from the 'Father Knows Best' 1950's television series hit.