Move over Ice Bucket Challenge, there’s a new trend in town. And all you need is a can of Coke …and some breasts. The #HoldACokeWithYourBoobsChallenge is all over the internet, mostly Instagram – and it’s exactly what it sounds like.

Here's how it works: Take a picture of yourself with a can of Coke between your boobs. )I know a few guys this would work with, too. And you know who you are.) And that's the #HoldACokeWithYourBoobsChallenge

The point of the challenge is to raise awareness for breast cancer, so at least there's a point to all this. Breast cancer research is a cause worth getting behind. Women and men need reminders to self-examine and go in for checkups.

Here's some samples (borderline NSFW) from Instagram: (Go team!)

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