Usually when you're a restaurant owner and one of your sandwiches makes a list of the '50 Sandwiches You Should Eat before You Die', that would be cause for celebration.

Places like Tony Luke's in Philadelphia (Philly Cheesesteak), Crescent Moon in Omaha (Reuben), and Scott’s Bar-B-Que in Hemingway, South Carolina (Pulled Pork) are no doubt getting a lot of mileage out of being included in Thrillist's rundown of the most memorable sandwiches from across the United States.

But I'm not sure if the folks behind South Dakota's lone entry on the list are bragging about it. Yes, the hot beef at Wall Drug was included on the honor roll, but the description of the sandwich was far from mouth-watering:

Is it good? Hell no. It's Wall Drug. It’s cafeteria roast beef on a slice of Wonder Bread covered in mass-produced gravy and an ice-cream scoop of mashed potatoes. But then you throw in the free ice water and $.05 coffee you’ve seen signs for every 10ft for the past 600 miles, and you kind of have to. Because you’re in the middle of South Dakota’s Badlands, and there’s literally nowhere else to stop. And the animatronic T-Rex isn’t scheduled to roar again for 15 minutes, so you might as well eat something.

This description raises the classic question: is any publicity good publicity?

My suggestion? On your next trip to Wall Drug, pack a lunch!

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