Shania Twain Wins A ‘Unique’ Odor Award
Country star Shania Twain has sold millions and millions of records. She’s won ton’s of awards. But never one like this.
According to the Associated Press, Twain has one really good smelling concert.
(AP) – When Shania Twain was growing up and dreaming of accepting awards, she probably never thought about getting one for how great her concerts smell.
Twain won a Smitty Award for Most Innovative Use of Scent Marketing, given by the Scent Marketing Institute. Twain’s Las Vegas show, “Shania: Still The One,” uses scent machines to pump in the smell of a saloon, a campfire and Twain’s signature perfumes.
Twain says she’s “proud of this unexpected achievement.