NPN SURVEY: Perceived ‘Fairness’ of S.D.’s Daily Newspapers
While less accurate than formal polling it is more accurate than “word of mouth.” Hopefully, a graduate student or an organization like the Poynter Institute that has the resources could followup NPN’s findings in more scientific polling and surveying.
Nonetheless, these preliminary results are interesting.
In this first report, NPN provides results on the perceived fairness or unfairness of South Dakota’s daily newspapers.
Respondents were asked to note which daily newspapers were and were not “accurate, fair, timely and dependable.”
The Mitchell Republic was rated as the “fairest” newspaper in S.D., with 41 of respondents. Next were the Associated Press at 36 percent and the Sioux Falls Argus Leader at 34 percent.
In terms of perceived “unfairness,” the Argus Leader topped the list with 69 percent of the respondents.* Next were the Rapid City Journal at 50 percent and the Huron Plainsman at 21 percent.
The publications with the best “net” of fair to unfair responses was the Republic at +27 percent, followed by the Associated Press at 19 percent and the Yankton Press & Dakotan at 15 percent.
The publications with the worst “net” of fair to unfair were the Argus Leader at -35 percent, followed by the Journal at -26% and the Huron Plainsman at -14 percent.
Please refer to the interactive chart above for full results.
NPN will provide additional results of its survey on the perceived fairness of S.D. television and radio news outlets as well as respondents receive their news and information.
*A different number of participants participated in the separate “fair” and “unfair” survey questions.