Anyone who's ever made an attempt to get the word about their product thru the use of advertising, has faced the same task. Make sure your ad is heard.

Now let's take it to the next level. How do you get people to remember your brand?

We are not talking about just for hours or days. If you do the right thing, they will remember your product for years, perhaps forever.

Many companies have done the same thing. And that is to have a person or character represent them.

How about the little Geico Insurance gecko of today? Or, Charmin Tissue's Mr. Whipple of the 1960's?

The advertising experts have determined the three most memorable advertising characters of all time are:

  1. The Marlboro Man
  2. Ronald McDonald
  3. The Jolly Green Giant

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