(AP) - John Rich is planning to open a chain of restaurants he describes as "the more rural, rowdy version of Margaritaville."

The Nashville Tennessean reports Rich will open a Redneck Riviera bar and restaurant in downtown Nashville next spring. He intends to open others in Myrtle Beach, South Carolina, and in Pensacola, Florida.

Rich already has a clothing line based on the Redneck Riviera concept, and he plans to create a liquor as well.

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