With the Big Game just days away, let the commercials begin! And as far as those commercials go, it's hard to beat a hoard of stampeding wiener dogs!

To help promote the campaign "Meet the Ketchups", Heinz dressed up dozens of wiener dogs in hot dog and bun costumes, sent them dashing through a meadow into the waiting arms of human condiments - all while the song "Without You" plays in the background. (My personal favorite is the small packet of ketchup!)

The "Meet the Ketchups" campaign is simply to remind consumers that Heinz offers more than just the traditional ketchup. Last year, Heinz introduced their first mustard to compete with French's Mustard.

A spokesman for Heinz wants consumers to remember that Heinz is more than just ketchup.

When people think about Heinz they usually think about ketchup, but we actually have a much bigger family and we wanted to make sure we did it in a compelling visual way and what is more compelling than a stampede of hot dogs?

Enjoy the full :60 seconds of wiener dogs running through a beautiful meadow, because a scaled down :30 second ad is what most everyone else will see during the third quarter of the Big Game.


See Also:

More From KXRB