Longtime Sioux Falls businessman Patrick Gustaf will serve as Grand Marshal for the 35th annual St. Patrick's Day Parade on March 15th in Sioux Falls.

Gustaf and his sister Jean own Gustaf's Greenery on South Minnesota Avenue.

Gustaf grew up in Sioux Falls' North End, and he says his family celebrated being Irish, with St. Patrick's Day as big a holiday as Christmas.

St. Patrick's Day festivities begin at 11:30am on the 15th with the Painting of the Shamrock at 9th and Phillips, and the parade begins at 2pm at 5th and Main.