In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
You’d be surprised by how many beloved directors earn a little extra cash anonymously directing commercials, but when you hire the great Martin Scorsese to help sell your lavish new casino in Manilla Bay, Philippines, you end up with a full fledged Scorsese Picture. Which means that this is one of the most energetic and stylish advertisements you’ll see this year … and that it stars Robert De Niro and Leonardo DiCaprio.
Okay, Marvel. This is cute. As exhausting as “teasers for trailers” can be, we’ll give you credit for this ‘Ant-Man’ preview, which is more of a snarky joke than an actual piece of marketing. Technically, this is our first look at footage from the upcoming film, but someone has apparently saturated the video with Pym Particles because the screen is literally too small for us to actually comprehend anything that’s going on.
As expected, ‘The Hobbit: The Battle of the Five Armies’ won the weekend, but a quick examination of the actual numbers makes this victory feel just a little hollow. The same goes for ‘Night at the Museum: Secret of the Tomb’ and ‘Annie,’ both of which took second and third place without putting forward particularly impressive numbers. Yep, the holiday box office looked just a little rough this weekend.
The Sony hacking scandal has proven to be a massive headache for a company that’s already been having a rough few years. And now, this increasingly weird story has taken an even darker turn: the hackers are threatening to launch terrorist attacks against theaters showing ‘The Interview’ this Christmas. Seriously.
Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.
Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.
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