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A New Group Buys Elvis ‘Intellectual Property’ And That Means Big Bucks

Elvis Presley
Keystone/Getty Images

(AP) – Elvis Presley has been sold. No, not the artist himself – but the money-making enterprise that bears his name.

Authentic Brands Group says it has bought Elvis Presley’s intellectual property from CORE Media Group. Now that it has the property, it will team up with the founder of another company to operate the Graceland tourist attraction.

Elvis Presley Enterprises manages the licensing and merchandising rights to Presley’s image, name and likeness, in addition to a massive collection of music, photos, movies, TV appearances and performance specials featuring Presley.

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